Case Study · Confidential
B2B SaaS · LinkedIn Ads · Google Ads · Lead funnel

B2B SaaS to €340K ARR growth

How we took a Dutch B2B SaaS from €80K to €420K ARR with LinkedIn Ads, Google and an optimised demo funnel.

+€340KARR growth
€42Per demo request
28%Demo-to-close
3.2xROI

Results after 8 months

ARR +425%€80K → €420K
Demo requests/month8 → 67
Cost per demo€120 → €42
Demo-to-close ratio12% → 28%

The approach

01

LinkedIn Ads targeting

Reaching decision-makers by role, company size and industry. No broad spray but surgical targeting.

02

Demo funnel optimisation

From contact form to a qualifying funnel with company size, use case and urgency. Better leads, higher close rate.

03

Google Search intent

Campaigns on software search terms and competitor names. People who actively search convert 4x better.

04

Content retargeting

Website visitors get case studies, whitepapers and testimonials. Building trust before the sales conversation starts.

Founders
"This project proves B2B lead generation doesn't have to be boring. With the right approach you grow faster than expected."
- Lars & Akram, Online Revolution
Limited availability

Ready to grow with a team that genuinely stands beside you?

Book a free intro call. No sales pitch, just seeing whether there's a fit.

Book a call

Live within 1 day

No weeks of waiting. Ads run as soon as the strategy is set.

Cancel monthly

After a 2-month onboarding you're tied to nothing. We earn your trust.

Dedicated specialists

An expert per channel, 100% focused on your growth.

Direct via Slack

No ticketing systems. Ask a question, get an answer within hours.

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