Case Study · Confidential
Healthcare · Google Ads · Meta Ads · Lead funnel

Physiotherapy practice to a full schedule

How we took a physiotherapy practice with 3 locations from empty slots to a waiting list in 4 months.

92New patients/month
€14Per lead
3Locations full
4 moWaiting list reached

Results after 4 months

New patients/month18 → 92
Online bookings5% → 68% of intake
No-show rate22% → 8%
Occupancy +33%64% → 97%

The approach

01

Local Google Ads

Campaigns on complaint-focused search terms: 'physiotherapy [city]', 'back pain treatment', 'sports injury'. Direct intent.

02

Online booking funnel

Book directly online via a simple funnel. No phone calls, no waiting. Conversion rose from 5% to 68%.

03

Meta Ads awareness

Awareness campaigns on Meta to reach people who aren't searching yet. Educational content about complaints and treatments.

04

Reviews & reputation

From 23 to 156 Google Reviews. The practice now ranks #1 in local search results for all 3 locations.

Founders
"Proof that in healthcare too, online marketing makes the difference between empty slots and a waiting list."
- Lars & Akram, Online Revolution
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