AresGymClothing to €1.6M revenue
How we scaled AresGymClothing to €1,602,021 in 2025, from the Netherlands with growth across Europe.
Quarterly breakdown
The approach
Product-first strategy
Ares doesn't sell a "legging", but a fit: seamless, supportive, flattering. Campaign structure built around this product story.
Collection drops as a growth accelerator
Clear drops and collections created rhythm, news value and recurring buying moments.
Community as a flywheel
Organic shares, gym pics, TikToks. When a set fits well, every customer becomes an ambassador. Amplified with UGC campaigns.
Full-funnel scaling
From prospecting on Meta to retargeting on Google, Klaviyo flows for repeat purchases and an optimised Shopify store.
"Ares is the perfect example of what happens when a brand with a strong product works with a dedicated team."- Lars & Akram, Online Revolution
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