OMNIAIR to €562K revenue
How we scaled OMNIAIR to €562,215 in 2025 across the Netherlands & Belgium and turned a nasal strip into an iconic brand.
Channel breakdown
The approach
Category leadership
OMNIAIR proves that strong branding can transform a simple product. Just as Nike did with trainers: people don't buy a nasal strip, they choose an OMNIAIR.
Community as a growth engine
Athletes, sports people and high performers see each other use the product. Users share organically on social media. Customers become ambassadors, not buyers.
Influencers as social proof
No one-off campaigns but structural brand building. The product is visible across many different creators. This creates FOMO, curiosity and trust. A CPA of just €4.95.
Klaviyo review machine
A unique Klaviyo flow that prompts customers to leave reviews. Result: 315 Trustpilot reviews (4.6★) + 189 Trusted Shops reviews (4.27★). Within one year.
"OMNIAIR is the perfect example of how the right branding and community turn a product into a cultural phenomenon."- Lars & Akram, Online Revolution
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