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Search & Shopping

Get found when customers search.

People searching on Google are already ready to buy. We make sure you're at the top the moment it matters. No budget on people who are just browsing, everything to whoever converts.

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4.8xAvg. ROAS
€1.5M+Shopping revenue
+180%More conversions

How it works

1

Keyword analysis

We research what your customers search for and which terms deliver the most.

2

Feed optimisation

Titles, descriptions and images are optimised for maximum visibility.

3

Campaign setup

We build Search, Shopping and Performance Max campaigns that work together.

4

Continuous tuning

Every week we analyse and optimise based on real data.

How we approach Google Ads

01

Smart campaign structure

Budget split across three layers: brand for people who already know you, non-brand for new buyers, and Shopping for direct purchases. Each segment has its own bid strategy and targets. That way you never pay the wrong amount for the wrong click.

02

A product feed in order

Your Shopping ads are only as good as your product data. We optimise titles, descriptions and images so they match exactly what people type. A better feed means more relevant clicks and a lower cost per purchase.

03

Negative keywords

What you exclude is just as important as what you target. We build the negatives list weekly based on real search data. The result: less wasted budget, a higher quality score and cheaper clicks for the terms that do convert.

04

Search, Shopping and Performance Max

Three campaign types that work together: Search captures direct buying intent, Shopping attracts product searchers, Performance Max picks up the rest. We decide which mix works best for your category and make sure the algorithm doesn't optimise in the wrong direction.

£100K+/mo
Google Shopping is now our best channel. 68% of revenue comes through Google.
ByPortus, UK market

Frequently asked questions

Search shows text ads at the top of search results. Shopping shows your product with a photo, price and name. For webshops, Shopping is usually the most profitable. For service providers, Search is the standard.

We start local businesses from €500/month in ad spend, e-commerce from €1,000/month. Too little budget means too little data to optimise. We discuss the management fee in the first call.

Through Google Ads conversion tracking connected to your webshop or website. We report on revenue, ROAS and cost per lead, not on clicks and impressions.

Very well. Local campaigns with region targeting and call extensions are the most profitable channel for many service providers. We set it up for leads and calls, not website visits.

Limited availability

Ready to grow with a team that truly has your back?

Book a no-obligation intro call. No sales pitch, just seeing if there's a fit.

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Live within 1 day

No weeks of waiting. Ads run as soon as the strategy is set.

Cancel monthly

After the 2-month onboarding you're not tied to anything. We earn your trust.

Dedicated specialists

A per-channel expert who is 100% focused on your growth.

Direct via Slack

No ticket systems. Ask a question, get an answer within hours.