Fashion brand to €174K in one day
How we set up a sale drop for a fashion brand that generated €174K in revenue in 24 hours, with 1,990 orders and a conversion rate of 7.73%.
Sale drop results
The approach
Building hype
Two weeks before the drop: teasers on Instagram Stories, a countdown timer on the site, an early-access list via Klaviyo. 3,200 sign-ups for the waiting list.
Meta Ads blitz
On drop day: all budgets open. Retargeting on the full email list + lookalikes. €2,800 ad spend, 62x ROAS that day.
Site performance
Shopify Plus with a custom checkout. Load-tested for 500+ concurrent visitors. No downtime despite the 08:00 peak.
Post-drop retargeting
Visitors who didn't buy got 48 hours of targeted retargeting. Another €28K in extra revenue over the following 2 days.
"This is what happens when hype, timing and a watertight ad strategy come together. €174K in 24 hours."— Lars & Akram, Online Revolution
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