TikTok is no longer just for Gen Z dances. The platform has grown into a full advertising channel where brands get serious results. With more than 6 million active users in the Netherlands and an average session time of 55 minutes, the attention is there. The only question is: how do you use that attention well?
Spark Ads and authentic content
The biggest difference with Meta or Google is the type of content that works. On TikTok, authentic beats polished. Think user-generated content (UGC), behind-the-scenes videos and real customers showing your product. Spark Ads are ideal for this: you promote existing organic posts (your own or a creator's) as an ad. That feels less like advertising and often performs better than studio content. With our TikTok Ads approach we combine Spark Ads with targeted conversion campaigns for maximum results.
Targeting and creative variations
On targeting you don't need to be as specific as on other platforms. TikTok's algorithm is incredibly good at finding the right people based on content interest. Start broad and let the platform optimise. What you do need to get right: your creatives. Make at least 3-5 variations per campaign. The first 2 seconds decide everything, so start with a hook that stops the scroll.
The minimum daily budget for a campaign is around 20 euros, but for serious results we recommend at least 50 euros a day per ad group. That may sound like a lot, but TikTok needs data to learn. With too little budget you never get through the learning phase and you draw the wrong conclusions.
Start with conversion, not reach
Our tip: start with a conversion campaign aimed at purchases or leads, not traffic. Use the TikTok Creative Center to see what works in your industry. Test 2-3 hooks per video and replace creatives every 7-10 days. TikTok is a channel where you can scale fast once you find the right content formula. At Ares Gym Clothing we saw TikTok was an ideal addition alongside Meta Ads to reach a new audience.